Marketing and Email Campaigns
Christopher G. Day provides a structured approach to the process of developing web based marketing campaigns, email campaigns and online newsletters (ezines) which aim to achieve specific objectives focused on target audiences.
You have a wealth of valuable information in your customer base so put it to good use - generating more sales from your existing customers is far easier than finding new customers so make the most of email and the web to communicate with them regularly.
Opt-in email is generally considered to be the most effective tool in the online marketing arena. But it is often misused causing more problems than it delivers advantages.
People opt-into receiving email because they trust you to send them information that they deem valuable at the time they register. But the fact someone has willingly provided their email address does not give you the right to bombard them with irrelevant marketing messages! A fundamental lesson is: stick to the deal and your customers will stick with you.
My role is to guide you through the technical, marketing and ethical issues so that your business can fully exploit the opportunities and build a long term customer base through the use of opt-in email and e-newsletters.
Ask us about managing your email campaigns and information output or teaching your own staff to produce, deliver and manage the email marketing process from your own desktop.
Ask too about copywriting for electronic media. Your message has to produce instant response if it is to prove valuable so making every word work harder is vital. |
