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CASE STUDY
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Horizon Conveyor Equipment
One of the country's most innovative companies, operating in a field which demands the most rigorous products - mining and quarrying. Horizon uses design and the engineering process intelligently to develop products which outperform those of its competitors.
My involvement, over a number of years, has been at almost every stage of the marketing process from corporate identity, advertising and marketing materials, through technical copywriting and on to product development and research of new potential markets.
This is a client that gives me the full reign of creative opportunities in a market which is traditionally conservative and has benefited from the innovation and forward thinking of its management.
The company's web site has enabled it to reach markets much further afield than its traditional UK market and has allowed me to experiment with different ways of delivering information to its customer base. We've employed an unusual approach to providing product information on the company's website.
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